Pillar Workflow
Content Repurposing Workflow
If you only read one page before building a multi-platform content system, make it this one. This is the operating workflow behind consistent weekly publishing.
Step 1: Pick One Core Idea
Use real audience pain, not abstract motivation quotes.
Step 2: Build Message Angles
Create at least 4 angles: how-to, mistake, story, and opinion.
Step 3: Adapt by Platform
Match style to platform behavior: quick on X, narrative on LinkedIn, contextual on Reddit.
Step 4: Keep a Voice Layer
Keep your phrases, sentence rhythm, and point of view consistent everywhere.
Step 5: Publish and Recycle Winners
Turn your top 20% performers into new variants the next week.
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